Definitions and background
SEO is the abbreviation of Search Engine Optimization, which is in a language we mean a search engine optimization. Definitions more or less, SEO is a technique or process to improve performance in order to have a site that ranked high on the search results page the search engine (SERP = Search Engine Results Page), so that will maximize the traffic to the site, be it a static website or blog.
search engine optimization | SEO for a blogger, traffic or 'traffic' of visitors who come is one of the important pillars of a blog. Level of significance will also be high if the blog is used as a medium for doing business online. This is because this is the traffic candidates their consumers. The more traffic, more opportunities for success open wide.
Usually use internet search engines to find what dicarinya. Most of them then will only be interested in 10 or 20 sites on page 1 and 2 of the SERP, without any desire to see the thousands, hundreds of thousands, or millions of sites that may have on the next page.
So, if our blog appears on page 1 of search results with search engine keywords that we drill, it will be more and more traffic will come to our blog. That is why SEO was born. Search Engine Optimization and indeed become 'compulsory subjects' for the webmaster and blogger.
SEO Susah or easy?
This question is difficult to be answered. Because, 'compulsory subjects' this one seems more difficult than easy spelled . Engineering also developed various. SEOs that are considered right by a blogger not necessarily be used by other bloggers. One clear need SEO tenacity, patience and time to get the results we want. till many months? can be!
Basically there are 2 types of SEO:
1. Onpage Optimization
Consistent with its name, this type of SEO techniques of optimization with modifying factors in specific webpage / blog itself, for example:
* Elections keyword that loopy, including its use in the phrase.
* Only use keywords that diincar in the Title.
* Using the symbol "|" in the Title.
* Use Header Tags.
* Keyword Kerapatan enough on content, not keyword spamming.
* The placement of keywords in the beginning and end of the webpage.
* Use of Alt Tags on the right image.
2. Offpage Optimization
Offpage optimization basically consists of factors that are not found in the pages / blog us, but the algorithm used in the search engines when determining a site's ranking. According to Brad Callen's Software Bryxen, these factors such as:
* The types of sites that provide links to us.
* Number of sites that provide links to us.
* Page Rank sites that provide links.
* Anchor text used in links.
* Number and type of sites that link to me-me-a site that links to our site before.
Development of SEO
Today, millions of sites' online war 'in the internet for so Jagad bully in the search engine. Certainly difficult to win this race. Some webmasters / bloggers to apply SEO techniques are natural and lawful in the search engine. This technique is often known as White Hat SEO. Lawannya .. ya Black Hat SEO. Black Hat SEO techniques are usually at risk. Sites that can be banned by search engines.
On the other hand, the factors search engines use a more complex algorithm, and improve quality to increase their SERP. Algorithm that used search engines are not the same. This is why, each SERP search engine can be different for the same keyword. Ya busy? In conclusion, we should always learn a lot about SEO.
